MD DESIGN
Graphic Arts Printers wanted a capabilities piece showcasing their history and print techniques—a dream job.
We (No Dog Design) had complete freedom. We submitted three comps and the one chosen gave us the most flexibility.
The idea of incorporating custom Haiku came out of the somewhat freeform juxtaposition of objects—a great canvas for highlighting their printing capabilities.
Weyerhaeuser Paper liked the piece so much they picked it up as a paper sample.
Responsibilities: Creative direction, strategy, layout, photography through production.